A Trusted Brand. A Valued Partner.
Request a Quote
Contact Us
Find a Location
Home / Solution / Mailing & Direct Mail

Mailing & Direct Mail

Stay connected with customers through direct mail services that deliver targeted messages and measurable results.
Your Partner in & Printing

Send the Right Message to the Right Place at the Right Time

Boost your sales and elevate your brand with creative, professional direct mail. In a digital-first world, tangible mail stands out. We create high-impact, tactile messaging that your audience engages with, retains and acts upon.

 

A successful mailing campaign starts with the right strategy. At Allegra, we are your end-to-end direct mail experts. We don’t just print and mail, we handle the whole campaign from start to finish. Our team helps you target the right mailing lists, create eye-catching designs and navigate the delivery logistics so your message hits the right people, and delivers the results you need.

Drive Higher Response

Physical mail is more likely to be opened. This helps your message be seen, read and acted on.
Reach the Right Audience

Target your mailing lists by location or customer data so your message stays relevant to the people receiving it.
Track What Works

Measure responses and actions so you can understand results and improve future mailings.
Choose the Right Format
Use postcards, letters or multi-piece mailers that match your message and campaign goals.
Materials & Finishes
  • Postcards on coated card stock with gloss, matte or silk finish
  • Self-mailers on coated text stock; tabbed or glued closed for postal handling
  • Letter packages with printed envelopes, text weight inserts and reply devices
  • Catalogs and brochures formatted and prepared as mailing pieces
  • Inkjet addressing applied directly to mail pieces, envelopes or adhesive mailing labels
  • Tab and wafer sealing for self-mailers meeting postal equipment requirements
  • Permit indicia or metered postage printed or applied to outer mail pieces
Mailing & Direct Mail Options
  • Direct Mail: targeted list-based mailing to customers, prospects or donors using house lists or purchased data
  • Variable Data Printing (VDP): unique personalized content for each recipient produced in a single print run
  • Every Door Direct Mail (EDDM®): delivery to every address on selected carrier routes with no mailing list required
  • Neighbourhood Mail™ (Canada Post): unaddressed delivery to every address on selected postal walks for Canadian campaigns
  • Mailing Labels: printed adhesive labels for accurate, scalable addressing across large mail volumes
  • Mailing Lists: list sourcing, rental or purchase to reach targeted prospect audiences by geography or demographic
  • Database Management: list cleaning, de-duplication and NCOA address correction before each send
  • Parcel Assembly & Fulfillment: kit building, inserting and distribution to multiple unique addresses
Sizes & Dimensions
  • EDDM-Eligible Pieces: must exceed standard postcard dimensions and not exceed 15" x 12"
  • Common EDDM Formats: 6" x 9", 6" x 11" and 8.5" x 11" oversized postcards and folded self-mailers
  • Minimum Mail Piece Size: 3.5" x 5"
  • Self-Mailers: typically folded from 8.5" x 11" or 8.5" x 14" sheets to meet postal handling requirements
  • Letter Packages: standard #10 envelope with inserts sized to fit; custom formats available

Mailing & Direct Mail FAQs

These questions can help you understand how direct mail services work and how to plan a campaign that fits your needs.

 

Need help planning your campaign? Reach out to your local expert at Allegra.

What is direct mail marketing?

Direct mail marketing puts printed materials like postcards, letters and brochures directly into the hands of people most likely to respond. It is one of the most measurable and effective marketing channels available, used by businesses of all sizes to generate leads, drive purchases and build relationships with their audiences. Allegra manages your campaign from strategy to delivery.

Do I need a mailing list to send direct mail?

Not always. Every Door Direct Mail (EDDM) delivers to every address on selected carrier routes with no mailing list required. If you want to target by customer data or demographics, we can help you source, clean and manage a list. Our team helps you choose the right approach for your goals.

What formats work best for a direct mail campaign?

The right format depends on your message and audience. Options include postcards, letter packages, self-mailers, catalogs and dimensional mailers. Postcards suit quick promotions. Letter packages work well for detailed offers or donor appeals. We help you match the format to your campaign goals.

Can I personalize each piece for different recipients?

Yes. Variable Data Printing (VDP) produces unique, personalized content for each recipient in a single print run. Names, offers and messaging can change from piece to piece. Personalized mail feels more relevant to the reader and consistently drives stronger response rates.

How do I track the results of my direct mail campaign?

Direct mail response can be tracked through dedicated phone numbers, unique URLs, QR codes, reply cards and promotional codes, giving you clear attribution data to measure ROI and optimize future efforts. Our team can help you build the right tracking tools into every send.

Does Allegra manage the entire direct mail process?

Yes. Allegra is your end-to-end direct mail partner. We handle list sourcing, design, printing, addressing, postal preparation and delivery. You get one team managing every step so your message reaches the right people without the complexity of coordinating multiple vendors.

Thousands of Happy Customers

services

Related Services
Colorful spring postcards with tulips

Every Door Direct Mail®

Variable Data Printing

Festive holiday-themed promotional materials display

Parcel Assembly & Fulfillment

Database Direct Mail Example

Database Management

Targeted Mailing List

Mailing Lists

Couple excited about local food delivery

Neighbourhood Mail™

Real estate flyer promoting local services.

Direct Mail

Get a Custom Quote

Fill out the form below and we’ll help you find the right solutions for your needs.  

Multi-Step Form

"*" indicates required fields

1Your Contact Info
2Project Details
3File Upload