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Marketing & Sales Materials

Give your sales team the tools they need to make every conversation count.
Your Partner in & Printing

Make Every Leave-Behind a Business Opportunity

Conversation does not always result in an immediate sale. Sometimes a prospect takes your leave-behind home or to the office, sets it on a desk, or passes it to someone else who needs to see it. That is why what your team carries matters. When your materials are clear, consistent, and well-produced, they continue working long after your team has moved on to the next conversation. 

 

When creative and print production are managed by the same provider, the design is aligned with the appropriate print format from the start, reducing revision cycles and ensuring production quality matches the creative vision. Allegra helps you plan and produce the pieces your sales and marketing team relies on, from brochures and sell sheets to presentation folders and postcards.

Always Prepared
Printed sales materials mean your team always has something professional and on-brand to hand out.
Build Credibility
A well-produced leave-behind, or onesheeter, tells prospects you are prepared and serious about your business.
Works After the Meeting
Print pieces stay on desks and in files, keeping your brand visible long after the conversation.
Supports Every Stage
From first contact to close, the right materials help move buyers forward at each step.
Materials & Finishes
  • Paper stock in 60 lb, 70 lb., 80 lb., 100 lb., or 120 lb.
  • Full-color (CMYK), black and white, or spot color printing
  • Satin / semi-gloss, gloss or matte aqueous coating for a clean, finished surface
  • Spot UV for selective high-gloss highlights on key design elements
  • Soft-touch laminate for a premium, velvety feel
  • Foiling available as an accent finish
  • Uncoated stock available for a natural look or writable surface
  • Die-cutting for custom shapes, perforations, pockets, or reply cards
Marketing & Sales Material Options
  • Full-color one side (4/0)
  • Full-color both sides (4/4)
  • Black and white
  • Perforated tear-off tab
  • Die-cutting
  • Folding
Sizes & Dimensions
  • 8.5" x 11" (standard letter, before folding)
  • 5.5" x 8.5" (half-letter, before folding)
  • 4” x 6”
  • 11" x 17" (tabloid, before folding)
  • 9" × 12" (standard) - Folders
  • 9" × 14"- Folders
  • 9" × 6" (landscape) - Folders
  • 4" × 9" - Folders
  • Custom sizes available
 

Marketing Materials FAQs

These questions can help you understand how marketing and sales materials promote your business or organization.

 

Need help planning your marketing strategy? Reach out to your local expert at Allegra Gotham City.

What are marketing and sales materials?

Marketing and sales materials are printed pieces that support your team throughout the buying process. They include brochures, sell sheets, presentation folders, postcards and flyers. Each format is designed to deliver the right information clearly at the right moment in a sales conversation or campaign.

Which materials work best for a sales meeting?

A presentation folder with a business card, sell sheet and brief brochure gives a prospect everything they need to understand your products and services. The right combination depends on your type of business, message and how much detail your audience needs at that stage.

How do printed materials support a sales team?

Printed materials give your team something professional to hand out, leave behind or mail after a conversation. They extend your message beyond the meeting and help prospects remember your business. A well-produced folder communicates preparation and investment, making it an important tool in any high-stakes presentation or sales scenario.

What formats should I choose for my business?

The right format depends on how you distribute materials and how much information you need to share. Brochures are cost-effective to produce in quantity and flexible enough to serve sales, educational or informational purposes. Allegra can help you match the format to where your audience is in the buying process.

Can I order different pieces as a coordinated set?

Yes. Allegra can help you design a coordinated set of materials that share a consistent look across brochures, sell sheets, folders and postcards. When every piece of marketing collateral expresses the brand consistently in design, tone and message, it builds recognition and trust through repetition and coherence.

How do I know which materials are right for my audience?

Start by thinking about where your audience is in the buying process and what they need at that point. Awareness-stage materials like flyers work differently than close-stage pieces like proposals or folders. Allegra can help you plan the right mix for your goals and budget.

Thousands of Happy Customers

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